Our History

Delia Alvarado found her passion for jewelry in 1993 when she began selling fine jewelry door to door. In 1994, Delia moved her jewelry sales to a local flea market in Yadkinville, NC. Finally, in 1996, Delia was able to open Alvarado Jewelry in a stand-alone building in Winston-Salem. A year later, she moved a few blocks down the road to where the store stills stands today.

As jewelry sales and Delia’s passion to help others continued to grow, it became obvious that there were many other services she could provide to make her customers’ lives easier. In 2000, Alvarado Jewelry began providing remittances, gold pawn and buy, and gold repair services. By 2005, the Bill Payment and Check Cashing Centers were up and running.

While Alvarado Jewelry offers many services currently, Delia’s finds the most joy in helping a customer find just the right piece of jewelry for themselves or for a gift, but the ultimate is helping a young couple find the perfect engagement ring!

Our Values

The values of Alvarado Jewelry grew from the traditions of the Mexican culture and the business’ humble beginnings. The devotion to community is evident in the employees and customers who have become family over the past 25 years.

The wide variety of services offered speaks to the Mexican heritage of helping others to attain financial stability and emotional well being.

Our Team

Delia Alvarado is Alvarado Jewelry’s Co-Founder and President. Delia grew up in the countryside, with her childhood split between Mexico and North Carolina. She is proud of her humble background. She loves everything about North Carolina, especially helping local community members by providing a variety of services at her small business. After work, Delia spends time with her family. Driving around the rolling hills to go see her teenage boys play soccer is a perfect day for Delia.

Flor has been working in the family business since it’s founding. Today, Flor is the General Manager at Alvarado Jewelry. Working with the local community has been an adventure and growth experience for Flor. Outside of work Flor enjoys traveling the world. She is a proud mother of two boys, and loves watching movies with them. When Flor isn’t busy at work or home,  she spends her time at her local Church.

Isaac is honored to work with the Alvarado Jewelry team. He has been serving the organization as Customer Service Representative since 2006. Isaac sees every day as an opportunity to bring smiles to customers. For fun, Isaac plays the guitar and soccer. But the best kind of fun in Isaac’s book is playing volleyball with his wife and two boys.

Cinthia has been a Customer Service Representative since 2011. Cinthia loves helping others and feels that what she does at Alvarado Jewelry helps make other people’s life easier. At home, Cinthia cares for three beautiful children. When she’s not at work or caring for her children, you’ll find Cinthia playing volleyball with friends and family.

Eustorgio has been working at Alvarado Jewelry for sixteen years. Eustorgio specializes in jewelry repair, but also has experience in creating custom jewelry pieces. His dedication to his work is evident by the praise he’s received among his team and from our customers. His pride, however, is not only the work he performs for our community but also the loving family he has at home.