About Us

Delia Headshot May 2019.jpg




Found her passion for jewelry in 1993 when she began selling fine jewelry door to door. In 1994, Delia moved her jewelry sales to a local flea market in Yadkinville, NC. Finally, in 1996, Delia was able to open Alvarado Jewelry in a stand-alone building in Winston-Salem, NC. A year later, she moved a few blocks down the road to where the store stills stands today.

Delia always keeps an eye out for service opportunities to make customers’ lives easier. In 2000, Alvarado Jewelry began providing remittances, gold pawn and buy, and gold repair services. By 2005, the Bill Payment and Check Cashing Centers were established. While Alvarado Jewelry offers many services, Delia’s favorite business activity is helping customers find the perfect gift for special occasions! Because Delia and her children love soccer, the business also sponsors several soccer teams each year ranging from private school to street soccer teams.


We are a female-owned jewelry store in Winston-Salem, NC established in 1994. We are a proud A+ BBB accredited business. And we hold membership with the Winston-Salem Chamber of Commerce and National Pawnbrokers Association. In addition to selling fine jewelry, we also offer:
-Gold buy, pawn, and repair
-Custom-made jewelry
-Remittances and money orders via Western Union
-Bill payments
We serve our community by offering a variety of services and products along with the best customer service. Drop by to say hello, shop for a loved one and/or complete your weekly to-do list!